The Fraud Economy Has a Supply Chain; Erin West Is Going After It
PYMNTS | Scammers will take as much as they can. As Erin West tells CEO Karen Webster, “Whether it’s $4.5 million or $450,000 or $45,000, the scammer is going to take every penny that you have.”
Scam Targeting Shifts to Younger Consumers
PYMNTS | Dispelling the misconception that scammers typically target older adults, research shows that younger, affluent, college-educated consumers face the highest scam exposure.
Scammers use Demographics to Target Victims
PYMNTS | Finding victims isn’t random luck on the part of scammers. They use data to align messages with a target’s age, income, and habits, then pick the contact channel where the person will most likely respond.